I know I am often put off when going to Toys ‘R Us and the cashier pitches me on an $8 warranty for a $25 toy that its new owner is going to outgrow in about 6 months. The percentage of what I would be paying to insure that item just doesn’t make sense. […]
True or False? Custom jewelry is always more expensive than the options already in the store? False! How, you are thinking. Well, a few different factors come into play. FINE JEWELRY MARKUPS First, the supply chain. When jewelry is produced in large quantities, those pieces are typically sent out to stores who place a […]
The hard part is done! You found the right woman to marry. So why is it that picking the perfect engagement ring to put on her finger can sometimes seem harder than making it to the super bowl? Simple. She is going to be looking at that ring every day for the rest of her […]
Anyone who knows us or has spent time browsing our showroom has a good idea of how much we love precious colored gemstones. I suppose our love for color has caught the attention of others and we are very excited (and a bit flattered) to be featured in the current issue of The Retail Jeweler Magazine where we were interviewed […]
Better Business Bureau Recognizes Shaftel Diamond Co. with Winner of Distinction Award We are proud to announce that our store, Shaftel Diamond Co. received the 2016 Winner of Distinction award at the Better Business Bureau Awards for Excellence luncheon held Wednesday, May 8 at the Westin Galleria. This year’s emcee, KPRC Local 2’s Dominique Sachse […]
Read articles from the Shaftel Diamonds blog which features the latest news from the jewelry industry, tips, and current trends.
