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How Diamonds Get Their Color

HOW DO COLORED DIAMONDS GET THEIR COLOR?

Jewelry designers aren’t simply placing their diamonds in food coloring to get the brilliant variance in diamond colors. While colored diamonds can be created in a lab mimicking how these stones receive their given color by the forces of nature, in this post we are going to examine natural colored diamonds.   According to the […]

a little girl is playing with a wooden box

BUYER’S GUIDE TO JEWELRY INSURANCE

I know I am often put off when going to Toys ‘R Us and the cashier pitches me on an $8 warranty for a $25 toy that its new owner is going to outgrow in about 6 months. The percentage of what I would be paying to insure that item just doesn’t make sense.   […]

two engagement rings with the words true or false

CUSTOM JEWELRY DOESN’T HAVE TO COST A FORTUNE

True or False? Custom jewelry is always more expensive than the options already in the store? False! How, you are thinking.  Well, a few different factors come into play.   FINE JEWELRY MARKUPS First, the supply chain.  When jewelry is produced in large quantities, those pieces are typically sent out to stores who place a […]

a football player is jumping in the air

4 TIPS TO SCORING THE PERFECT ENGAGEMENT RING

The hard part is done! You found the right woman to marry.  So why is it that picking the perfect engagement ring to put on her finger can sometimes seem harder than making it to the super bowl? Simple. She is going to be looking at that ring every day for the rest of her […]

a woman in a black dress with jewelry

SHAFTEL FEATURED IN THE RETAIL JEWELER MAGAZINE

Anyone who knows us or has spent time browsing our showroom has a good idea of how much we love precious colored gemstones.  I suppose our love for color has caught the attention of others and we are very excited (and a bit flattered) to be featured in the current issue of The Retail Jeweler Magazine where we were interviewed […]

the bbb awards for excellence winner logo

2016 WINNER: BBB AWARDS FOR EXCELLENCE

Better Business Bureau Recognizes Shaftel Diamond Co. with Winner of Distinction Award We are proud to announce that our store, Shaftel Diamond Co. received the 2016 Winner of Distinction award at the Better Business Bureau Awards for Excellence luncheon held Wednesday, May 8 at the Westin Galleria.  This year’s emcee, KPRC Local 2’s Dominique Sachse […]

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