True or False? Custom jewelry is always more expensive than the options already in the store?
False!
How, you are thinking. Well, a few different factors come into play.
FINE JEWELRY MARKUPS
First, the supply chain. When jewelry is produced in large quantities, those pieces are typically sent out to stores who place a significant markup. The more hands the jewelry passes through, the larger the markup typically is by the time it reaches your eyes.
Shaftel Diamonds creates fine jewelry in-house, from engagement rings to sapphire earrings to gemstone bracelets, our skilled jewelers take your design from conception to completion.
COMPLEXITY AND QUALITY OF CUSTOM JEWELRY
Custom jewelry prices are based on three main criteria:
- complexity of the design
- type of metal
- quality of the gemstone
Because we have such seasoned designers, they are experts in their craft. State-of-the-art technology, exceptional jewelers, and a large inventory of high quality gems enable us to provide you with your favorite design efficiently and affordably.
Next time you aren’t seeing exactly what you want, share your design idea with the jewelers at Shaftel Diamond Co. and you will probably be pleasantly surprised by just how affordable your customized jewelry will cost. As a leading Houston jeweler in business since 1978, our knowledge of fine jewelry and solid reputation, we take pride in assisting our customers create custom jewelry that will last a lifetime.
